The coca-cola company is the number one soft-drink company in the world with more than 500 brands and a powerful marketing presence in 206 countries (precourt 2011. 3 marketing lessons from the share a coke campaign image from wwwcoca-colacompanycom last june coca-cola launched their share a coke campaign in the us with tremendous success, achieving a 2% increase in soft-drink sales, increasing coke consumption from 17 to 19 billion servings per day, and making #shareacoke a no 1 global. Integrated marketing communications (imc) is marketing campaigns which move toward to achieve the objectives, and use different promotional methods to increase market sales and achieve goals advertising, sales promotion, public relations, channels sponsorship marketing and direct marketing are example of the promotional methods in integrated.
Integrated marketing communications 2 0 1 0 non-proﬁt organization us postage paid coca-cola, yum brands, orbitz and aol have sponsored in-class projects. Coca cola has established itself as a player on the large-scale stage as a direct outcome secondary to the comparative importance of the components of the integrated marketing communications mix. Free essay: coca-cola and integrated marketing communications coca-cola and integrated marketing communications in 1893 the coca-cola logo became a. As an imc manager at coca-cola pakistan, sadaf zarrar is looking after the communication touch points for the coke portfolio from campaigns, to promotions and packaging, to meeting with local stakeholders or a global team, no two work days are the same for sadaf.
The coca-cola company (nasdaq: ko) is an american multinational beverage company, manufacturer and marketer of nonalcoholic beverage concentrates and syrups it is one of the largest. Strategies and programs coke imc imc strategies and plans by taking into consideration all the key elements involved in the developing of an imc campaign strategy such as, deciding on the mix and level of different imc ingredients as advertising, sales promotion, publicity and direct marketing. If you had trouble finding a coke with your name on it last summer, your luck's about to change the share a coke campaign, which helped fuel revenue and volume growth in 2014, is returning to the us this week with more names, more packages and more ways to share coca-cola will swap out. Coca-cola marketing communications: a critical analysis posted on february 12, 2015 by john dudovskiy this article represents a critical analysis of marketing communications materials used by coca-cola company, a global beverage manufacturer and retailer based in georgia, united states. Imc-coca cola 1808 words | 8 pages communication (imc) according to wikipedia, integrated marketing communications (imc) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts.
We next apply the coca-cola way of marketing to the way that we think about integrated marketing communications, or imc for us, the purpose of imc is to develop and implement brand communications that inspire, that delight, and that deeply connect our consumers to our brands. Integrated marketing communication tools used for coca-cola objective create a strategic emotional bond for coca-cola (kotler, 2012) demonstrate that the brand has always. Balloons event coke game + giant inflatable coke bottle (bar) + music show objective: create a strategic emotional bond to coca-cola demonstrate that the brand has always been there bringing happiness and positive attitude to their lives concept: ¨colorea tu vida¨ (¨colour your life¨) coke's. 7 coca-cola company imc manager jobs search job openings, see if they fit - company salaries, reviews, and more posted by coca-cola company employees.
Running head: imc tactics 2 coca-cola is a very large worldwide company that is known by just about everyone and ranks high within the list of fortune 500 companies aside from coca-cola, pepsi is the only competitor within the same industry. To create a 'perfect advertisement', not just the message, but also how well the message is communicated should be well thought of there are many appeals and execution styles that can be adopted b by sfarhoud in types school work. Conclusion coca-cola's imc mix tries to send a consistent message to its audience that coca-cola relates with every person, and that it cares for the consumer coca-cola also includes variety in its imc mix as per the changing social trends. Coca cola t2 ma66a the coca coa new cam-aign is coca coa t6 mazza it is a utc scheme in which -eo-e are getting tee6ision sets o( di((erent sizes# these da1s this scheme is 6er1 -o-uar among the.
Coca-cola marketing case study 5 (100%) 1 vote from the star ' coca-cola ' drink to inca kola in north and south america, vita in africa, and thumbs up in india, the coca-cola company owns a product portfolio of more than 3500 products. Presentation on the integrated marketing communications tools used by coca -cola prepared by saptarshi chakraborty,vadodara helpful for all management studen. What is integrated marketing this seamless marketing strategy is about ramping up the consumer experience and bringing in roi old spice - levis - coke.
This is a powerpoint presentation prepared by me explaining about imc plans of coca cola inc this is very useful for presentations in colleges, mba institu. See how coca-cola, storytelling master, weaves together themes of inclusion and community to create a killer video marketing campaign for the fifa world cup go beyond traditional video hosting and unlock the power of video. Since coca-cola was born in 1886, it has been using various advertising campaign slogans some of these may be familiar to you, depending on your generation, as various popular hit songs have been.